Landscaper
Postcards Generate Growth for Landscaping Company
Situation
After 19 years in business, Rock Gardens Landscape Supplies and Nursery in Lino Lakes, Minnesota, had established a great reputation and strong community presence. But with all the time that day-to-day operations required, there just wasn't enough left to focus on advertising.
Solution
Nursery owner Laurie Soderman contacted Deluxe for help in creating and mailing eye-catching postcards to customers already in her database. Laurie's Deluxe Business Brand Consultant worked with her to design exactly what she wanted. Deluxe also checked the validity of her mailing list to reduce returned-mail costs.
Results
- The postcards were a hit, flooding Rock Gardens with phone calls and attracting customers eager to use the attached coupons.
- The response was better than Laurie had experienced with her other advertising efforts, including phone book, newspaper ads, commercials and community coupon mailers.
"With the surge in sales from this first mailing, I plan to send out four times as many postcards in celebration of Rock Gardens' twentieth anniversary!" --- Laurie Soderman, Rock Gardens Landscape Supplies and Nursery
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