Increased Satisfaction
Situation
President and CEO Mike Jacobson and his team at NebraskaLand National Bank in North Platte, Nebraska, wanted to replace the bank's money order program. They were looking for a solution that provided in-branch and online ordering channels, was cost-effective and involved little effort from bank personnel. It seemed like a tall order until the bank's Deluxe representative presented the DeluxeCard® Visa® Gift Card program.
Solution
The bank found that the up-front cost was low and that the program provided the ease and convenience of purchasing gift cards that Mike and his team couldn't find anywhere else. In addition, the bank didn't want to be tied up with service issues. With the DeluxeCard program, account holders contact Deluxe directly to address any concerns.
Results
- NebraskaLand National Bank realized immediate benefits in the form of increased account holder satisfaction
- Now the bank is promoting the DeluxeCard Visa Gift Card with small business account holders, who see the offering as a cost-efficient gift-giving solution for retaining their loyal customers and employees.
"I think Deluxe really thought through the details of this program. It's a product solution that has provided us with greater value over our competitors. We are very satisfied with the DeluxeCard program." ---Mike Jacobson, NebraskaLand National Bank
