Merger and Acquisition Support

Maximize the Value of Mergers and Acquisitions

In a rapidly changing banking climate, a consolidation or acquisition can be a profitable strategy. Yet there are the very real challenges of keeping customers satisfied and retaining their business. Research shows that customers of an acquired financial institution at least three times more likely to leave after a conversion. Since attracting new customers is much more expensive than keeping existing customers, it’s critical to find ways to retain and grow relationships during a merger or acquisition.

Deluxe Fast Forward^SM conversion services can help. This unique package of marketing solutions is designed to help you retain customers, build loyalty and reduce conversion costs. The Fast Forward approach features a multi-touch, multi-channel communication strategy that targets at-risk business and personal account holders with direct mailings, outbound phone calls, replacement checks and special gifts.

Fast Forward products and services include:

• DeluxeCalling® – A high-touch outbound calling program tailored to your objectives and brand vision to provide a positive, lasting impression with targeted, high-potential account holders.
• DeluxeSelect® – A merchandising strategy based on leading industry research that allows account holders to choose products and services that best fit their needs.
• Deluxe® Business Success Kit – A marketing services kit for small business customers that offers relevant, value-added tips, incentives and resources for affordably priced, professional quality marketing tools.
• Identity Guard® – An industry-leading suite of consumer-paid identity theft defenses providing four levels of service that address different levels of risk.

Identity Guard is a registered trademark of Intersections Inc.